Luxury Lash & Brow Growth Serum Brand of the Year - Canberra, Australia

Awarded Best Luxury Lash & Brow Growth Serum Brand 2024 - Australia

Who We Are

Welcome to Iilaahaa, I’m Tugba, owner and brow artist.

Iilaahaa is an expression of my lifelong love of brows and lashes and making people feel even more beautiful than they did before they discovered Iilaahaa.

When I was only 9 years old, I’d go with my Aunty to brow appointments, and I loved seeing women leave feeling more beautiful. By the age of 15 I was doing everyone’s brows before formally becoming a brow artist and spent years on research and education before Iilaahaa came to life.

On my journey I made the most incredible discovery. My great grandmother who lived in a small Turkish village one hundred years ago was known for sharing her remarkable all-natural formula for hair growth with her village. Discovering that my passion runs through generations in my family strengthens my commitment to my work.

From testing my products on my clients to launching and selling out regularly we listen to our clients, we stay up to date with brow and lash methods and the ever-evolving needs of our clients and have many more exciting plans ahead.

Award-Winning Natural Eyebrow and Lash Growth Serum

Meet the iconic original. An internationally celebrated, multi-award-winning elixir, this serum has redefined hair restoration for lashes and brows worldwide.


Crafted for every visionary who refuses to settle for sparse, dull, or lifeless hairs — this is brow and lash power, bottled. Whether you’re recovering, restoring, or revolutionising your look, this serum activates regrowth, strengthens the hair structure, and leaves a glossy, styled finish.


Multipurpose by design, it’s more than just growth; it’s your daily styling ritual. Think instant brow lamination, clear mascara, and a high-gloss finish that holds. From post-lamination care to everyday sculpting, it delivers definition, shine, and strength with ease. The precision-designed wand features multi-length bristles to glide effortlessly through brows, upper and lower lashes, and even the finest corner hairs - for total control, zero mess.


This is for the ones who dare to grow. The ones who claim space with every blink. The ones who know that power lives in the details.

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Global Health & Pharma (GHP) Magazine

Global Excellence Award


Best Luxury Brow Serum brand in Australia 2024

International Elite 100 Award


Luxury Lash & Brow Growth Serum Brand of the Year - Canberra, Australia

In your own words

"My brow tint lasts longer, and my eyebrow hairs have grown back where I over plucked them in high school. This is a new staple in my routine."


Jasmyn

“IILAAHAA is hands down the best lash and brow growth serum I have ever used! After having a bad reaction to false lashes, I had little to none of my natural lashes left. Desperate for any help to try and get my lashes back, I tried IILAAHAA for the first time. What I did not expect, was for my lashes to grow back longer, thicker, and healthier - than they had ever been before! So grateful to Tugba to have developed a growth serum that literally changes the brow/lash game for good!”


Isha

“My brows and lashes are fuller, darker, and set in place for the whole day.”


Meg

Who We Are

Welcome to Iilaahaa, I’m Tugba, owner and brow artist.

Iilaahaa is an expression of my lifelong love of brows and lashes and making people feel even more beautiful than they did before they discovered Iilaahaa.

When I was only 9 years old, I’d go with my Aunty to brow appointments, and I loved seeing women leave feeling more beautiful. By the age of 15 I was doing everyone’s brows before formally becoming a brow artist and spent years on research and education before Iilaahaa came to life.

On my journey I made the most incredible discovery. My great grandmother who lived in a small Turkish village one hundred years ago was known for sharing her remarkable all-natural formula for hair growth with her village. Discovering that my passion runs through generations in my family strengthens my commitment to my work.

From testing my products on my clients to launching and selling out regularly we listen to our clients, we stay up to date with brow and lash methods and the ever-evolving needs of our clients and have many more exciting plans ahead.

Our Products

Our products are luxe from the packaging to the results, well priced and generously sized.

We are committed to sustainability and ethical practices grounded in ancient remedies. Our all-natural formulations are carefully crafted using clean ingredients, ensuring they are Australian made, chemical-free, vegan, and cruelty-free.

Our signature eyebrow and lash growth serum is the only 5 in 1 formula on the market that delivers a range of benefits in one product.

By choosing our products, you can enjoy excellent results while being kind to your skin and the planet.

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