Luxury Lash & Brow Growth Serum Brand of the Year - Canberra, Australia

Awarded Best Luxury Lash & Brow Growth Serum Brand 2024 - Australia

Who We Are

Welcome to Iilaahaa, I’m Tugba, owner and brow artist.

Iilaahaa is an expression of my lifelong love of brows and lashes and making people feel even more beautiful than they did before they discovered Iilaahaa.

When I was only 9 years old, I’d go with my Aunty to brow appointments, and I loved seeing women leave feeling more beautiful. By the age of 15 I was doing everyone’s brows before formally becoming a brow artist and spent years on research and education before Iilaahaa came to life.

On my journey I made the most incredible discovery. My great grandmother who lived in a small Turkish village one hundred years ago was known for sharing her remarkable all-natural formula for hair growth with her village. Discovering that my passion runs through generations in my family strengthens my commitment to my work.

From testing my products on my clients to launching and selling out regularly we listen to our clients, we stay up to date with brow and lash methods and the ever-evolving needs of our clients and have many more exciting plans ahead.

Award-Winning Natural Eyebrow and Lash Growth Serum

Introducing our award-winning natural eyebrow and lash growth serum, meticulously formulated without toxic chemicals. After over a year of research and three years of refinement, we proudly present Australia’s first luxurious natural growth serum with scientifically proven results.


Key Benefits:

  • Natural Hair Growth: Our serum is designed to promote and stimulate hair growth naturally, ensuring that your brows and lashes achieve their fullest potential.
  • Enhanced Hair Health: Infused with ingredients that not only encourage hair growth but also improve overall hair health. Our formula keeps hairs hydrated and nourished, providing essential care for your brows and lashes.
  • Styling Support: The serum includes a setting agent that helps style brows effectively, ensuring they maintain their shape after lamination procedures.
  • Aftercare Solution: Ideal for use as an aftercare product following brow lamination and lash lifts, our serum supports the longevity of these treatments.
  • Pre-Mascara Application: This versatile serum can be applied before mascara to enhance the appearance of your lashes.
  • Active Organic Ingredients: We prioritise safety and efficacy by utilising active organic ingredients in our formulation.
  • Compatibility with Extensions: Our serum is safe for use with eyebrow extensions, making it a perfect addition to your beauty routine.

With our commitment to quality and effectiveness, you can trust that our natural eyebrow and lash growth serum will deliver remarkable results while prioritising your health and well-being.

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International Elite 100 Award


Luxury Lash & Brow Growth Serum Brand of the Year - Canberra, Australia

Global Health & Pharma (GHP) Magazine

Global Excellence Award


Best Luxury Brow Serum brand in Australia 2024

In your own words

"My brow tint lasts longer, and my eyebrow hairs have grown back where I over plucked them in high school. This is a new staple in my routine."


Jasmyn

“IILAAHAA is hands down the best lash and brow growth serum I have ever used! After having a bad reaction to false lashes, I had little to none of my natural lashes left. Desperate for any help to try and get my lashes back, I tried IILAAHAA for the first time. What I did not expect, was for my lashes to grow back longer, thicker, and healthier - than they had ever been before! So grateful to Tugba to have developed a growth serum that literally changes the brow/lash game for good!”


Isha

“My brows and lashes are fuller, darker, and set in place for the whole day.”


Meg

Who We Are

Welcome to Iilaahaa, I’m Tugba, owner and brow artist.

Iilaahaa is an expression of my lifelong love of brows and lashes and making people feel even more beautiful than they did before they discovered Iilaahaa.

When I was only 9 years old, I’d go with my Aunty to brow appointments, and I loved seeing women leave feeling more beautiful. By the age of 15 I was doing everyone’s brows before formally becoming a brow artist and spent years on research and education before Iilaahaa came to life.

On my journey I made the most incredible discovery. My great grandmother who lived in a small Turkish village one hundred years ago was known for sharing her remarkable all-natural formula for hair growth with her village. Discovering that my passion runs through generations in my family strengthens my commitment to my work.

From testing my products on my clients to launching and selling out regularly we listen to our clients, we stay up to date with brow and lash methods and the ever-evolving needs of our clients and have many more exciting plans ahead.

Our Products

Our products are luxe from the packaging to the results, well priced and generously sized.

We are committed to sustainability and ethical practices grounded in ancient remedies. Our all-natural formulations are carefully crafted using clean ingredients, ensuring they are Australian made, chemical-free, vegan, and cruelty-free.

Our signature eyebrow and lash growth serum is the only 5 in 1 formula on the market that delivers a range of benefits in one product.

By choosing our products, you can enjoy excellent results while being kind to your skin and the planet.

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